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Senior Marketing Director

Full Time

Hong Kong


Location: Hong Kong / Singapore

Key Responsibilities

1. Strategic Leadership

  • Define and execute the overall marketing and brand strategy across HashKey’s businesses (Exchange, Chain, Capital, Tokenisation, etc.).

  • Build an integrated marketing framework that aligns brand, product, and growth initiatives with business objectives.

  • Partner with executive leadership to position HashKey as a thought leader in the regulated Web3 and digital finance space.

2. Brand & Communications

  • Lead brand identity development and ensure message consistency across all channels and regions.

  • Oversee media relations, PR campaigns, and crisis communications with a strong understanding of compliance in regulated markets.

  • Manage key agency and media partnerships to enhance brand visibility.

3. Growth & Ecosystem Marketing

  • Develop and implement user acquisition and retention strategies across both institutional and retail segments.

  • Oversee product marketing initiatives and go-to-market (GTM) launches for new business lines.

  • Design and execute ecosystem campaigns that strengthen HashKey’s presence across partners, developers, and communities.

4. Digital & Content Marketing

  • Drive digital storytelling and community engagement through multi-channel content (social media, blog, X/Twitter, LinkedIn, YouTube, etc.).

  • Build thought leadership through reports, insights, and industry collaborations.

  • Leverage analytics to optimize content performance and campaign ROI.

5. Leadership & Team Management

  • Lead, coach, and grow a high-performing marketing team across functions (brand, digital, PR, growth, design).

  • Establish KPIs, performance frameworks, and ensure cross-team collaboration with product, BD, and compliance.

Requirements

  • Bachelor’s degree or above in Marketing, Communications, Business, or related fields; MBA preferred.

  • 10+ years of marketing experience, with at least 5 years in a leadership role.

  • Proven experience in fintech, blockchain, crypto, or financial services marketing.

  • Deep understanding of both B2B and B2C marketing in a regulated environment.

  • Strong strategic thinking, creative storytelling, and analytical skills.

  • Excellent communication and stakeholder management abilities.

  • Fluent in English; Mandarin proficiency is a plus.

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